eBrandedSolutions,Inc. Announces New Sponsorship Fulfillment Software Launch
eBrandedSolutions,Inc. Announces New Sponsorship Fulfillment Software Launch
Atlanta, GA (PRWEB) February 5, 2005
eBrandedSolutions, Inc. announces the introduction of its new software product and upcoming launch. The product, SponsorshipPRO+, will be marketed as the first presentation software application created specifically for the $ 11 billion sponsorship sector of the overall marketing industry.
ÂWe believe, and research concludes, that more needs to be done in the area of after-event reporting. Sponsorship buyers nationally are demanding more in terms of fulfillment, measurement, return and a general accounting of their investment, said eBrandedSolutions President Tom Stipes. ÂConversely, sponsorship selling organizations are looking for a sales advantage that will help deliver more value to their sponsors and to meet that need. SponsorshipPRO+ will infuse an intuitive, yet easy-to-use technology into the follow-up process that benefits both buyer and seller.Â
SponsorshipPRO+ provides an affordable and interactive solution that will help users identify, organize and then re-present their critical marketing assets to sponsors using an innovative new format. The software is built around a proprietary application that includes customized reporting features, a unique Wizard-based data entry process and an integrated presentation platform.
ÂWe have engineered the products to appeal to the Sales Director, sales associates and those who support them  not just the IT Department. In fact, many of our potential customers wonÂt even have an IT Department, said Stipes. ÂOur goal is to put the user in position to save valuable time and expense in creating a more dynamic follow-up program. WeÂre confident that SponsorshipPRO+ will establish a new standard in the area of fulfillment and after-event reporting.Â
The broad sponsorship marketplace is made up of sports properties, the arts, festivals, fairs, events, venues and attractions. Commerce is driven by the efforts of buyers, sellers and marketing agencies performing both functions. Typically there exists a wide gap amongst the industry regarding the available budget and size of staff deployed to support the sale. eBSÂ plan is to reach into all segments of the industry with a full-service Support and Product Development package that will appeal to of any size or budget.
One of the companies used to beta-test the software is Winnercomm, Inc., the worldÂs leading producer of sports programming. Because their business involves the TV and online mediums, incorporating large-file clips and graphics into their sponsor presentations is a difficult challenge. ÂWe especially like the way SponsorshipPRO+ allows us to import these large files into our sponsor’s wrap-up presentation. It really has made life easier for us and the sponsors have responded very well, says Kelly White, WinnercommÂs Marketing Director.
eBrandedSolutions, Inc. has officially launched SponsorshipPRO+ at the 49th Annual International Festivals and Events Association Convention in Boston, November 9-12, 2004.
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Contact: Gretchen Steininger  678.720.0700
Or info@sponsorshippro.com
http://www.sponsorshippro.com
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