Global Marketing Consultancy, EffectiveBrands, Expands to Asia
Global Marketing Consultancy, EffectiveBrands, Expands to Asia
New York, NY (PRWEB) November 8, 2007
Global marketing consultancy, EffectiveBrands, is expanding to include an office in Singapore, continuing the explosive growth of the last seven years.
EffectiveBrands Singapore joins a network of offices that includes New York, London and Amsterdam.
ÂThis opening completes our global network expansion and puts us in a great position to respond to our clientÂs needs in the worldÂs fastest growing region, says Marc de Swaan Arons, EffectiveBrands Chairman.
Veteran global marketing expert Roxanne Aquino will lead EffectiveBrands Singapore as Managing Director. Aquino brings 22 years of experience in local, regional and global marketing roles from London to Bangkok. Her team will primarily be supporting the rollout of global brands across Asia and will also work closely with the leaders of Asian-based global brands. Most recently Aquino led UnileverÂs Lux Asian market expansion.
Aquino will also roll out EffectiveBrands successful ÂGlobal Brand Council to China. The new China Brand Council will include senior brand marketers from 25 non-competing categories who are responsible for growing the Chinese market for their global brands.
EffectiveBrands Singapore will contribute to EffectiveBrands pioneering Leading Global Brands study, which critically examines the global effectiveness of more than 50 leading global brands, 500 brand leaders and 5,000 brand marketers.
About EffectiveBrands
Founded in 2001, EffectiveBrands is the only global marketing consultancy that focuses specifically on the opportunities and challenges of global brand marketers. EffectiveBrands helps marketing leaders build global marketing capability and accelerate growth by driving both global leverage and local relevance.
EffectiveBrands clients include Starbucks, Unilever, TomTom, ING, GSK, Mars, Coca-Cola, and Cadbury-Schweppes.
For more information contact:
Halle Darmstadt
EffectiveBrands New York
+ 1 212 358 9638
Halle @ effectivebrands.com
http://www.effectivebrands.com
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