Group Buying Moves into the Fundraising Space with Launch of GoodTwo
Group Buying Moves into the Fundraising Space with Launch of GoodTwo
Needham Heights, MA (PRWEB) December 10, 2010
CoupMe Worldwide, LLC today announced the launch of GoodTwo, a free fundraising platform that allows individuals and nonprofits of all sizes to raise money by offering “deals” from top local and national brands. As nonprofits continue to face challenging economic times, GoodTwo provides a creative fundraiser that takes advantage of the popularity of group buying sites like CoupMe or Groupon and puts them to use in fundraising.
GoodTwo operates on the premise “Good Deal. Good Cause.” Fundraisers host deals on dedicated pages customized for their cause that they can then offer to their supporters for a limited time. For each deal sold through the page, the fundraiser keeps half the profit. While the fundraiser benefits from each sale, the donors also receive a discount of 50% off or more at local and national businesses as a reward.
“GoodTwo allows nonprofits to take advantage of the group buying trend, rewarding donors while also meeting fundraising goals. The cause receives a donation, the donor gets a great deal, and the business presenting the deal gets valuable cause association and brings a new customer through its door,” says CoupMe Worldwide CEO Bill Yucatonis, a former marketing vice president at online charity auction site BiddingForGood. “Our team’s experience with fundraising solutions and early entry into the group buying marketplace with our New England site CoupMe gives us the strategic edge to merge the traditional deal-a-day model into a unique fundraising platform.”
GoodTwo is open to all causes and sizes of campaigns, from large nonprofits looking for unique fundraising opportunities to walkers and runners raising money for charity. GoodTwo also provides a solution for schools and community groups, who have often turned to fundraisers featuring wrapping paper or magazines, to bring a fresh event to their organization without relying solely on volunteers. Running a fundraiser on the site is completely free.
GoodTwo is launching in December across New England and several other key cities, with plans to rapidly expand nationwide in early 2011. The launch will feature a diverse array of deals for both national brands and local businesses in each territory. For more information, visit http://www.goodtwo.com.
About GoodTwo
GoodTwo is a brand of deal-a-day site CoupMe Worldwide, LLC. The executive team at CoupMe created the GoodTwo brand after recognizing that the group buying trend had tremendous potential in the nonprofit fundraising world. The launch of GoodTwo will be the first time that the power of a group buying platform will be placed in the hands of fundraisers. CoupMe Worldwide, LLC, based in Needham, Mass., is also the parent company of the CoupMom brand, a kid-focused deal-a-day site.
# # #
Attachments
©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I’ll be subscribing to your feed and I hope you post again soon.