Northridge Interactive Expands Team Naming Michael Carey Vice President of Digital Strategy
Northridge Interactive Expands Team Naming Michael Carey Vice President of Digital Strategy
Roswell, GA (PRWEB) July 25, 2007
Northridge Interactive (http://www.northridgeinteractive.com), the interactive design and marketing division of Northridge Systems, recently announced the appointment of Michael Carey as Vice President of Digital Strategy. A digital media pioneer, Carey will play a key role in Northridge Interactive’s ongoing growth, including the development and management of strategic client partnerships.
Carey is an accomplished and innovative strategic marketing, business development, and communications executive with a successful track record of developing and managing major websites, partnerships, and integrated branding and marketing programs. He has been integral in the creation, management, and marketing of numerous interactive products and services for several premier brands such as Weather.com and The Travel Channel.
“I’m very pleased to join the Northridge Interactive team,” said Michael Carey. “The combination of online marketing expertise and creative design resources of Northridge Interactive coupled with the strong project management and technical development expertise of Northridge Systems gives this company a unique set of capabilities to help clients meet and achieve their business goals.”
Prior to joining the Northridge team, Carey was Vice President of Integrated Marketing for HowStuffWorks.com, where he led all marketing initiatives. He has served as VP of Marketing & Business Development for Pathfire, a leading supplier of digital content distribution and led new media groups for The Weather Channel and The Travel Channel.
Carey is also very active in the interactive community, having served as Chairman of the Advisory Board of the Association for Interactive Media (a subsidiary of the Direct Marketing Association) and is a frequent guest speaker at industry events, including Digital Hollywood, Forrester Research Forums, Information Industry Association and others.
“We continue to be focused at building a team of talented online marketing, web design, and technology experts, ” said Stephen Love, Northridge Interactive Group President. “Michael’s experience building digital brands will continue to enhance how we apply these tactical skills to our client’s real business needs.”
In addition to Carey, Northridge Interactive also recently added two new interactive designers to their award-winning design team, Michael White and Mary McCutchen.
About Northridge Interactive, Inc.
Northridge Interactive is the creative services division of Northridge Systems, a privately held and funded information technology consulting firm headquartered in Atlanta, Georgia. Northridge Interactive provides an array of marketing and interactive services to its customers including strategy consulting, creative design, branding, web design, e-newsletter design, Flash animation, and search engine optimization.
For more information regarding this press release, you may contact Monica Thomas via email at mthomas@northridgeinteractive.com or directly at:
Roswell Summit 100
1080 Holcomb Bridge Road, Suite 300
Roswell, GA 30076
(678) 587-9900
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